Financial Planner • Author • Coach

Phani Kandula, ChFC®, EA

Let's Close Your Knowing-Doing Gap — Financial Planning & Systematic Thinking

Phani Kandula

About

"You know what you should do. But you don't do it."

That's the problem I solve.

After 20 years building complex systems at PayPal and NetSuite, I realized the biggest challenge isn't information—it's the gap between knowing and doing.

So I teach two things:

  • How to make clear decisions — even when facing complexity, uncertainty, or conflicting priorities
  • How to actually implement those decisions — even when you're anxious, overwhelmed, or pulled by old habits

I teach these capabilities through financial planning. Why? Because financial decisions involve real money (real stakes), real emotions (anxiety, fear, excitement), long timeframes (decades of consequences), and clear feedback (you see results).

This makes financial planning the perfect training ground for building decision-making and implementation capabilities you'll use everywhere—career transitions, business strategy, relationship challenges, health goals.

Credentials

ChFC® EA (Enrolled Agent) B.Tech IIIT Hyderabad 20+ Years Software Engineer

Two Paths Available

  • Self-Directed: Start with the free foundation, read the books.
  • Guided Partnership: Work with me to build capabilities through your financial planning.
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Experience

December 2023 – Present

Financial Planner | Closing the Knowing-Doing Gap

SafeSimpleSound

I help people close the gap between knowing what they should do with money and actually doing it. Teaching two capabilities: how to make clear decisions and how to actually implement them.

September 2025 – Present

Founder | Decision-Making Framework

YourFourMoves.com

Teaching four tools for making better decisions: Parallel Tracks, Pattern Extraction, Forward Time Travel, and Backward Time Travel.

July 2025 – Present

Founder | Implementation Framework

ContradictionFree.Life

Teaching three capabilities for closing the "implementation" side of the knowing-doing gap: Equanimity, Observer, and Analyst.

June 2025 – Present

Founder & Literary Critic

IntegrationFiction.Com

Literary analysis and theory platform focusing on Integration Fiction — contemporary stories where characters transform recognition into action.

20-Year Tech Veteran

PayPal, NetSuite, Bill.com & others

Two decades of building and managing complex systems at industry-leading companies. Led high-performance engineering teams, architected scalable developer platforms, and mastered the art of closing the technical "Knowing-Doing Gap" in enterprise environments.

Books & Projects

Closing the gap between knowing and doing across finance, decision-making, and life.

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YouTube Channels

Safe Simple Sound

Empowering individuals to achieve financial freedom through safe, straightforward, and effective strategies.

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Contradiction-Free Living

Explore why we act against our own wisdom and learn the framework to close the knowing-doing gap.

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Your Four Moves

Upgrade your mental operating system with four core moves designed to transform decision-making.

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Integration Fiction

Take back the pen in your own life story. Move from being a character to being the author.

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Podcasts

Safe Simple Sound Podcast

Closing the Knowing-Doing Gap in Your Financial Life.

Tax Edition

Navigating the complexities of tax planning with systematic thinking.

College Planning

Strategies for funding education without sacrificing financial stability.

Retirement Planning

Building a secure and fulfilling future through deliberate action.

Investment Planning

A systematic roadmap for sustainable wealth building.

Insurance Planning

Protecting what matters most through strategic risk management.

Estate Planning

Securing your family legacy through clear decisions and implementation.

Contradiction-Free Living

Systematic framework for closing the implementation gap.

Your Four Moves

Decision-making tools for better life choices.

Integration Fiction

Transforming recognition into consistent action.

Newsletters

Contradiction-Free Living

Weekly insights on closing the implementation side of the knowing-doing gap.

Your Four Moves

Master the four tools for making better decisions and upgrading your mental OS.

Safe Simple Sound

Financial planning & security insights. Includes "The Secured Path" on LinkedIn and our weekly updates.

Integration Fiction

Analyzing stories where characters transform recognition into consistent action.

Free Resources

📚 Complete Foundation

9-chapter guide teaching 7 core capabilities. Your starting point for closing the knowing-doing gap.

Download Free →

📝 Thinking Scorecard

Pinpoint your thinking blind spots with this 12-scenario assessment. Discover your Systematic Thinking Development Level.

Get Scorecard →

⚖️ Self-Assessment Tool

Identify capability gaps in your Observer, Analyst, and Equanimity. A 30-question diagnostic for your inner OS.

Get Assessment →

Courses

🎓

Online courses coming soon...

📖

Training programs coming soon...

Get In Touch

📧 Contact Me

Reach out directly for questions or collaboration.

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💼 LinkedIn

Connect professionally and follow my journey.

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📚 Amazon

Follow my author page and discover all my books.

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📅 Book a Call

Schedule a clarity diagnostic session.

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